Service for Profit Blog

  • Getting the Most Out of LinkedInGetting the Most Out of LinkedIn
     Are you using a LinkedIn professional profile as part of your digital branding effort? Many of us are. With 740 million members from 55 million registered companies in 200 countries, LinkedIn is the most widely used social media site for businesspeople . Most of these members do not pay for… Read more »
  • Business Networking in the Time of COVIDBusiness Networking in the Time of COVID
     Many are finding that the normal in-person networking events, even if permitted, are risky for themselves or their customers. In the service business, there are two “types” of business networking that are critical to business survival, despite the current pandemic:       Networking to find new customerso   Networking to remind… Read more »
  • Making a Daily Plan – Is It Worth It?Making a Daily Plan – Is It Worth It?
    It’s easy to get distracted when working from home. Aside from calendared meetings that are difficult to change, requests from housemates, doorbells that demand answering, and the endless emails and texts that arrive all clamor for your attention, time, and a fraction of your working day. So how do you… Read more »
  • The Need for SpeedThe Need for Speed
     I was talking to my friend who is a year into a new sales role at a local company. I asked him how it was going, and he assured me he had found the secret to doing well. Unlike his previous direct service sales position, his new role required he… Read more »
  • Tracking and connecting with clients, prospects, and contacts fills your services sales pipelineTracking and connecting with clients, prospects, and contacts fills your services sales pipeline
     I suppose it is common sense, but most of us have found that satisfied clients are the most likely to buy again, followed by persons that have already been contacted but haven't bought yet, followed by acquaintances that may or may not have a need for your service. Networking and word… Read more »
  • A Software Tool that Helps Consultants Book Appointments FasterA Software Tool that Helps Consultants Book Appointments Faster
     Does the early bird really get the worm? These days, at least for consultants, insurance professionals, financial consultants, and professional service providers of all types, it can make the difference between a thriving business and one that is floundering. Cutting down on the back and forth negotiation that usually accompanies appointment… Read more »
  • I Remember: Reflections with a ThemeI Remember:  Reflections with a Theme
    Many of us have given more than a passing thought to writing up our life’s experiences for our busy children, who never had time to listen, or our grandchildren who may someday be interested. But Luda Shuster has done more – she has labored for months to craft 7 connected… Read more »
  • Financial Adulting – Read all about the stuff you SHOULD be doing, and if not, HOW to fix itFinancial Adulting – Read all about the stuff you SHOULD be doing, and if not, HOW to fix it
    We’re happy to congratulate Aaron Rubin on the publication of his first book: Financial Adulting – Take Control of your financial Future. Just released in March, with the help of our Service for Profit Publication Support team, this 200+ page volume is full of useful information for those just starting out… Read more »
  • Why are Professional Services so Difficult to Sell? Making a Case for ValueWhy are Professional Services so Difficult to Sell? Making a Case for Value
    I watched with disgust and dismay as the recent publicity unfolded about Wells Fargo Bank and the appalling breach of ethics apparently perpetrated by 5000+ bank employees against its customers – all apparently in the desperate attempt to meet sales quotas for financial services ? Why were these services so difficult to sell… Read more »
  • Emergency Health Care Advocate Service – a growing need filled by a newly launched serviceEmergency Health Care Advocate Service – a growing need filled by a newly launched service
    I’ve always felt that service developers and deliverers can be the most creative marketing people in business. As a group, they are remarkably adept at recognizing market needs and creating and launching services to meet those needs. Last year when my mother was taken to the ER by ambulance, the… Read more »