Does the early bird really get the worm? These days, at least for consultants, insurance professionals, financial consultants, and professional service providers of all types, it can make the difference between a thriving business and one that is floundering. Cutting down on the back and forth negotiation that usually accompanies appointment setting can really…
Many of us have given more than a passing thought to writing up our life’s experiences for our busy children, who never had time to listen, or our grandchildren who may someday be interested. But Luda Shuster has done more – she has labored for months to craft 7 connected tales of remembrance and illustrated…
We’re happy to congratulate Aaron Rubin on the publication of his first book: Financial Adulting – Take Control of your financial Future. Just released in March, with the help of our Service for Profit Publication Support team, this 200+ page volume is full of useful information for those just starting out on, or well along in…
I watched with disgust and dismay as the recent publicity unfolded about Wells Fargo Bank and the appalling breach of ethics apparently perpetrated by 5000+ bank employees against its customers – all apparently in the desperate attempt to meet sales quotas for financial services ? Why were these services so difficult to sell that bank employees had to…
I’ve always felt that service developers and deliverers can be the most creative marketing people in business. As a group, they are remarkably adept at recognizing market needs and creating and launching services to meet those needs. Last year when my mother was taken to the ER by ambulance, the facility where she lived, which…
Your success depends on making customers and prospects aware of the value you offer them. Maintaining awareness is especially challenging when marketing budgets are highly constrained. You need to distinguish yourself from other vendors, provide information without overwhelming customers, and control your cost of sales and your margins. Service for Profit can help. Find…
