About Us

Our company exists to help you research, develop, launch, and successfully sell services that provide differentiation, customer loyalty, and profitability in your company.

Tom Pencek

Tom Pencek brings more than 20 years of experience in sales, sales management, service development, and marketing to satisfying the needs of his clients. He has worked for several of the biggest names in computer manufacturing, founded two companies of his own, and for a decade been engaged in the biomedical area. Recently, he was awarded a Service Marketing Professional Certification by Information Technology Services Marketing Association (ITSMA). Technically trained in the Midwest (Marietta College, Biology) and New England (Boston University, Scientific Writing), he also brings real-world experience that testifies to the value of clear communication in the service marketplace.

Tom has helped technical and non-technical clients alike ferret out key customer needs and guided the creation of profitable and trust-building service programs to meet them.

Anne Knight

Anne Knight brings an impressive blend of marketing communications, management, and professional/technical writing and editing skills to help companies, organizations, and individuals communicate with their customers. Working closely with clients, she helps them achieve a coherent presence that fosters credibility in the marketplace. She can provide:

Web Content
Trade show displays
Sales collateral
(print and broadcast)
Power Point presentations
Press Releases
Magazine articles/white papers
Media liaison
(video, films, slides, multimedia)

Anne holds two degrees in English from Harvard University, A.B. and M.A. and completed all but the dissertation (A.B.D.) for the Ph.D. After leaving academe, she was an editor at Horizon and Look magazines in New York City. Since coming to the Bay Area in 1986, she has managed communications for several start-up companies as well as for Cylink Corp. and Archimedes at Stanford and created marketing communications for Oracle, SGI, Hitachi Data Systems, Compaq, Lifeguard, the Santa Clara County Office of Education, and Stanford University as well as for interior designers, engineering firms, attorneys, and small business owners.

Cliff Higgins

Cliff Higgins possesses an expertise in supercharging client visibility and revenue streams, developing successful marketing, sales, and partner enablement programs, enhancing margins, increasing efficiencies, and reducing costs in enterprise, channel partner, and alliance relationships for companies ranging from high-tech market leaders to start-ups.

His clear understanding of drivers has enabled him to develop and lead global marketing, business development, and sales strategies and programs. His background includes producing results that increased over-quota achievers by 20% in a 16,000 + global sales force and 20,000+ partner relationships.

Cliff’s experience working with NA and multinational companies in the technology sector equips him to identify and execute strategies that optimize value and opportunity for enterprise and all partners in the value chain.

Caren Parnes

Caren Parnes brings 18 years of experience as a creative professional in the advertising, publishing and printing fields. She brings clients a broad range of creative and technical abilities: design savvy, marketing know-how, expert knowledge of printing issues and print production tools, copyediting/proofreading experience and illustrative talent.

With an honors degree in English and Art Studies from UCLA, and positions ranging from copyediting and production layout for publishing companies to design for IBM, Caren has the rounded education and experience to see a project through from the detail-oriented needs of proofreading to the conceptual big picture of design.

Caren brings to the team a strong communications background that allows her to identify her clients’ needs and unique vision and give them a product that communicates that vision clearly to their target audience.

Sheera Bleckman

Sheera Bleckman brings over 13 years of experience as a designer and web developer trained in both web applications and print media. Sheera works with an array of digital media, including web graphics and applications, CD-ROM applications, animation, video production, motion graphics, and post-production and DVD design/authoring.

With an honors degree in Communications from the University of Illinois at Chicago and an M.A. in Environmental Leadership from Naropa University in Boulder, Colorado, Sheera brings a unique blend of web development skills and inspiration to each project. Sheera’s education and experience enable her to design, implement and develop web applications with special attention to cross-browser/platform compatibility and user-interface design. Her unique style fosters effective collaboration, allowing her to create the visual tools that enable clients to clearly communicate to their target audience.

Prior to founding Sheerala Web Design in 1998, Sheera was a member of the Trust for Public Land’s national Public Affairs team where she was the Assistant Editor for the full-color magazine Land and People.

phone: 650.799.7261 | email: tom@serviceforprofit.com