http://www.serviceforprofit.com/mobile Tue, 27 Sep 2011 15:23:10 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.serviceforprofit.com/mobile/?p=79 http://www.serviceforprofit.com/mobile/?p=79#comments Fri, 16 Sep 2011 17:26:27 +0000 admin http://www.serviceforprofit.com/blog/?p=79 Continue reading →]]> Your success depends on making customers and prospects aware of the value you offer them. Maintaining awareness is especially challenging when marketing budgets are highly constrained. You need to distinguish yourself from other vendors, provide information without overwhelming customers, and control your cost of sales and your margins.

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